Compare Self Select ISAs

Pick the best self select ISA to make the most of your tax free allowance this year.

Investment ISAs put your capital at risk & you may get back less than you originally invested

Share Dealing ISA

from Interactive Investor

Allows ISA Transfers
  • Trade From (frequent trader rate): £4.99 (Investor Essentials Plan up to £50,000 in assets)
See Deal Get £100 worth of free trades. Capital at risk*

Good to know: An award-winning ISA that gives you complete control. The second largest platform in the UK with the widest choice of investment options in the market including funds, investment trusts, ETF’s and more. Open online in less than 10 minutes. Access to expert independent ideas and analysis. Low cost fees and trading. Capital at risk. *Offer ends 31 January. Terms & fees apply. New customers only

Stocks & Shares ISA

from XTB

ISA Option
  • Fund Choice: Choose from over 6900 instruments
  • Invest From: £10

Good to know: Invest in real stocks with 0% commission (for monthly turnover up to 100,000 EUR (then comm. 0.2%, min. 10 EUR)). Over 6900 instruments including Stocks, ETF’s, Investment Plans, Forex, Commodities and Indices. Earn 4.75% interest on GBP uninvested funds. Applying for an account is quick and easy with a secure online form, and you could be trading within minutes. Multilingual customer support team is ready to help you – 24h hours a day from Monday to Friday. XTB is one of the largest stock exchange-listed FX brokers in the world with 1 million+ customers and over 20 years of activity in the financial markets. Capital at risk

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Stocks & Shares ISA

from AJ Bell

Regular Savings
Allows ISA Transfers
  • Fund Choice: Invest in UK, US and international shares & funds
  • Invest From: £25 pm

Good to know: Invest in over 2,000 funds, shares and more across 25 markets. Invest from £25 per month. Which? Recommended Provider for Investment Platforms 2024. Low-cost online dealing from £1.50.  Open your account in minutes from app or website, manage your portfolio on the move. FSCS protected. Capital at risk

Stocks & Shares ISA

from Fidelity

Regular Savings
Allows ISA Transfers
  • Fund Choice: Invest in UK, US and international shares & funds
  • Invest From: £25 pm

Good to know: This award-winning ISA has an extensive range of investment options, including thousands of funds and shares, plus a guidance service to help you find investment ideas. There is a low service fee (typically 0.35%), easy online application process and apps to manage your money on the move. Additional charges apply depending on your choice of investments. Plus, everything is backed by Fidelity’s 50 years of investment experience. Boring Money Best Buy ISA 2023

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Stocks & Shares ISA

from Hargreaves Lansdown

Regular Savings
Allows ISA Transfers
  • Fund Choice: Invest in UK, US and international shares & funds
  • Invest From: £25 pm or £100 lump sum
See Deal If you’re not 100% satisfied with the service in your first 12 months, close your account and let HL know*

Good to know: Hargreaves Lansdown are the UK’s no. 1 investment platform for private investors – kickstart your investing with their award-winning ISA. Choose your own investments with expert research and ideas to help you, or simply pick a ready-made portfolio. Manage via website, app or phone. Capital at risk. *HL will refund their annual account charge – no questions asked.

Stocks & Shares ISA

from Charles Stanley Direct

Regular Savings
Allows ISA Transfers
  • Fund Choice: Over 12,500 investments, or a choice of five managed funds
  • Invest From: No minimum

Good to know: Take charge of your investment decisions and invest from just £1 to build your investment portfolio from over 12,500 investments, from stocks and shares, funds, ETFs and more. Low platform fee is a maximum 0.30%. Alternatively choose an expertly managed portfolio by selecting from a range of five actively managed funds that most closely matches your investment objectives and risk appetite with an annual review to ensure to ensure your money is being managed in a suitable investment strategy. Advice is restricted to Charles Stanley Direct’s in-house funds and is subject to a minimum investment £20,000. Capital at risk.

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Stocks & Shares ISA

from Shepherds

Regular Savings
Allows ISA Transfers
  • Fund Choice: Invest in Shepherds Friendly With Profits Fund
  • Invest From: £30 pm

Good to know: You don’t have to make any tricky investment decisions; your money will be invested in Shepherds With Profits Fund, and the bonuses you could receive will depend on the future performance of the fund. To try to achieve higher returns for you, your money is invested in a variety of assets, the majority of which consist of stocks and shares, but also property, bonds and cash. While returns are not guaranteed in stocks and shares investments and the value can go down as well as up, Shepherds apply a process known as ‘smoothing’ that attempts to even out fluctuations in the value and aims to keep a consistent level of bonus payments. Capital at risk.

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Stocks & Shares ISA

from Moneyfarm

Regular Savings
Allows ISA Transfers
  • Fund Choice: Experts build your portfolio based on your risk profile
  • Invest From: £1,500

Good to know: Answer questions about your goals, financial situation and attitude to risk, and Moneyfarm will recommend the right ISA portfolio for you, built and managed by experts to help your money grow. You’ll always be invested in a portfolio that’s suitable for you, and you can manage this through the Advice Centre. See what you’re invested in, how you’re performing and how much you’re paying anywhere and any time with the Moneyfarm app. Add money to your ISA by setting up a direct debit, investing a lump-sum, or by transferring old ISAs for free. Capital at risk.

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Stocks & Shares ISA

from InvestEngine

Regular Savings
Allows ISA Transfers
  • Fund Choice: Invest in Exchange Traded Funds (ETFs)
  • Invest From: £100
See Deal Get a Welcome Bonus of up to £50*

Good to know: Make the most of the world’s best ETFs commission free. Build your own portfolio commission free or leave it to our experts for just 0.25%. Zero‑ISA fees. Choice of 700+ ETFs. Low cost, diversified, index-tracking of stock markets, bonds and commodities. DIY or Managed. ETF costs apply. Capital at Risk. *When you invest at least £100 with InvestEngine (Capital at risk, Ts&Cs apply)

Stocks & Shares ISA

from Wealthify

Regular Savings
Allows ISA Transfers
  • Fund Choice: Invest in managed portfolios
  • Invest From: £1

Good to know: Choose your level of risk from cautious to adventurous and have a plan expertly created and managed for you. Create multiple Plans – including Ethical Plans – with different risk levels. Invest as little or much as you like, add regular payments and top up whenever you like. Withdraw money or transfer out without notice or penalty fees. Wealthify app lets you check how your Plan is performing, manage your transactions and provide investment news and insights. Simple annual management charge of 0.6%

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Stocks & Shares ISA

from Interactive Investor

Regular Savings
Allows ISA Transfers
  • Fund Choice: Invest in UK, US and international shares & funds
  • Invest From: £25 pm
See Deal Get £100 worth of free trades. Capital at risk*

Good to know: An award-winning ISA that gives you complete control. The second largest platform in the UK with the widest choice of investment options in the market including funds, investment trusts, ETF’s and more. Open online in less than 10 minutes. Access to expert independent ideas and analysis. Low cost fees and trading. Capital at risk. *Offer ends 31 January. Terms & fees apply. New customers only

Share Dealing ISA

from AJ Bell

Allows ISA Transfers
  • Trade From (frequent trader rate): £3.50
  • Trade From (standard trader rate): £5.00

Good to know: Invest in over 2,000 funds, shares and more across 25 markets. Invest from £25 per month. Which? Recommended Provider for Investment Platforms 2019–2023. Low-cost online dealing from £1.50.  Open your account in minutes from app or website, manage your portfolio on the move. FSCS protected. Capital at risk

Stocks & Shares ISA

from Beanstalk

Regular Savings
Allows ISA Transfers
  • Fund Choice: Choice of 2 Tracker Funds from L&G & Fidelity
  • Invest From: £10

Good to know: App based stocks & shares ISA account. Choose to allocate your contributions between the two funds on offer in whatever proportion you choose: a shares fund (Fidelity Global Index fund) which aims to track the performance of global stock markets and therefore large companies such as Amazon, Facebook, Google and Johnson & Johnson, and a cash fund (Legal & General Cash Trust fund) which aims to provide returns in line with money market rates. Annual fee of 0.5% on the value of any investments. Two funds with their own management fees of between 0.12% and 0.15%. Change your allocation at any point. Option to opt into Round ups – collected from your bank by direct debit on a weekly basis and invested in line with your investment allocation

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Share Dealing ISA

from Hargreaves Lansdown

Allows ISA Transfers
  • Trade From (frequent trader rate): £5.95 per trade - 20 trades + pm
  • Trade From (standard trader rate): £11.95 per trade
See Deal If you’re not 100% satisfied with the service in your first 12 months, close your account and let HL know*

Good to know: Online trading charges based on previous month’s activity. 20+ trades made in previous month is £5.95 a trade. 10-19 trades are £8.95 a trade. Less than 10 trades it’s £11.95. Get Access to live prices. Easy set up – Buy & sell shares in minutes! Capital at risk. *HL will refund their annual account charge – no questions asked.

Stocks & Shares ISA

from Moneybox

ISA Option
Allows ISA Transfers
  • Fund Choice: Choose from a range of 36 funds and ETFs and 20 US stocks. Select one of three simple starting options with a range of tracker funds or build your own investment portfolio by customising your investment options
  • Invest From: £1

Good to know: Choose from a range of 36 funds and ETFs and 20 US stocks to invest with Moneybox. Earn 3.5% AER Variable on any uninvested cash you hold. There are additional fees charged directly by the fund provider. Please check the key investor information document (KIID) for a particular fund for more information. Keep things simple and get started with one of our three starting options: Cautious, Balanced or Adventurous – and customise your investments to align with your values. Open with as little as £1. When investing, your capital is at risk

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Stocks & Shares ISA

from TILLIT

  • Fund Choice: Invest in selected best in class funds

Good to know: Let Tillett filter the market for you. From well-known classics to trailblazers and wildcards. No one needs 5,000 funds. Get breadth and variety, without the choice paralysis

Share Dealing ISA

from IG

Allows ISA Transfers
  • Trade From (frequent trader rate): £3.00
  • Trade From (standard trader rate): £8.00

Good to know: Pay zero commission on US share trades, and just £3 on UK share trades, when you trade three or more times a month with IG. No admin or transfer fees. Custody fee of £24 per quarter, charged if you hold share dealing or ISA assets at the end of the quarter. Capital at risk. Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider

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What is a Self Select ISA?

A Self Select ISA is a Stocks and Shares ISA account that lets you pick your investments yourself.

They are often referred to as investment supermarket ISAs or investment platform ISAs.

You can hold various types of investments within a Self Select ISA, and it’s up to you to choose your portfolio yourself.

What stocks can I hold in a Self Select ISA?

Here are the top three stocks commonly held in a Self Select share ISA:

1. Shares

Shares represent a portion of a publicly traded company. A company’s share price can rise or fall in value, so the better they do, the more your holding is worth.

Some companies also pay dividends to shareholders each year. The more shares you hold, the more dividends you receive.

2. Managed Funds (OEICs, Unit Trusts and Investment Trusts)

Managed Funds are investment companies that invest in a particular sector or area.

As an investor, your money is pooled together with every other investor and then the whole sum is invested across multiple companies operating in that sector.

The fund managers are investment professionals who decide the best companies to invest in. They also take an annual Ongoing Fund Charge deducted from the performance of the investment.

3. ETFs (Exchange Traded Funds)

ETFs are similar to Managed Funds in that they focus on a specific stock index, sector or geographical area.

However, they don’t have a fund manager who decides on the best companies to invest in. Instead, they invest in the main companies in the index so that the performance of the ETF tracks that of the sector.

For example, a FTSE 100 ETF invests proportionately across all the companies listed in the FTSE 100, meaning the performance is exactly the same.

You don’t get expert fund management, but you pay significantly fewer charges with an ETF investment. They can even outperform fund managers operating in the same sectors, despite the fact that they simply track the same index.

How do I choose what stocks to invest in?

Choosing stocks can be a daunting task due to the sheer number of options and variety available.

Here are some top tips for creating your own ISA:

1. Diversify your portfolio

Investing in Managed Funds and ETFs are a great way to spread your investments across multiple companies in your Self Select Stocks and Shares ISA.

By investing in one fund, your money is split across tens or hundreds of different companies. This means if one of them performs poorly or even goes bust, it won’t have too much of an impact on your overall portfolio.

But don’t stop there. Investing in different funds and ETFs across multiple sectors and areas that you think will perform well will diversify your portfolio further and protect you from swings in specific sectors.

2. Do your research

Before investing in any company, fund or ETF, make sure you completely understand how it works.

For example, ETFs can be leveraged up to five times, meaning the performance of the index or sector is multiplied by five. IF you don’t know this before investing you could be in for a shock if the market goes down.

Additionally, some managed funds include performance charges that only kick in at certain performance thresholds. You need to know all the information before making your decision.

The best place to look is the Key Investor Information Documents (KIIDs) that contain all the vital investment details.

3. Don’t chop and change too much

Remember that the best investment returns come over the long term, so try not to change your Self Select ISA portfolio too often.

If you are buying and selling different investments on a weekly or even daily basis, you might find it difficult to outperform the dealing fees and bid-offer spreads that you’ll be subject to.

What is the best Self Select ISA provider?

Here are our top five considerations for choosing the best Self Select ISA provider for you:

  • What investments are available?
  • What are the annual management charges?
  • What are the ad hoc charges, like dealing fees?
  • How good is their customer service?
  • How good is their app or online platform?

Finding the best Self Select share ISA provider for you depends on how you’re going to use it.

The above factors will vary in importance depending on what investments you hold, your investment strategy and how much help you’ll need.

Frequently Asked Questions

How much does it cost to set up a Self Select ISA?

It’s usually free to open a Self Select Stocks and Shares ISA, but you’ll pay ongoing charges on the investments you take out. You can view these in your ISA provider’s terms and conditions.

You should also look out for dealing and other ad hoc charges that may apply to you.

Can I buy individual shares in a Self Select ISA?

Yes, you can. You can hold as many individual shares in a Self Select share ISA as you want.

How much money can I put in a Self Select ISA?

The annual ISA allowance is £20,000. This is the amount you can contribute to Stocks and Shares ISAs and Cash ISAs combined.

Can I withdraw from a Self Select ISA?

Yes, you can withdraw from a Self Select ISA at any time once you sell your investments.

You can withdraw as much as you want.

Can I transfer my ISA into a Self Select ISA?

Yes, you can. You can transfer a Cash ISA or different Stocks and Shares ISA into your Self Select ISA at any time by completing a transfer form with your new ISA provider.

Make sure you complete the form and don’t just withdraw the money yourself to pay it into your new account, or your money will lose its ISA status and might not be allowed to put it all back in.

Are Self Select ISAs safe?

The value of your investments can go down, but you are protected by the FSCS if your ISA provider goes into administration.

Self Select Stocks and Shares ISAs are also regulated by the Financial Conduct Authority (FCA).